Customer Survey (27 seconds, 2.6 MB)

Created at the request of Best Buy Management, this video explored the proficiency of Best Buy store #109's staff in informing customers of Best Buy's various programs. Customer were asked about their shopping experience, as well as awareness of financing options, service plans, customer loyalty surveys, as well as familiarity with the new centricity concept. This video was greeted with cheers and jeers as the entire staff of the store watched it. Since then, it has circulated through the ranks of Best Buy management and has been embraced as the template for customer survey videos for all store locations. Shown here is the opening sequence.

Points (57 seconds, 5.4 MB)

As component two of the Reward Zone package, "Points" plays on large plasma screens in various Best Buy stores. The sequence, created and directed by Mr. Capecci, was implemented in conjunction with Mr. Nelson Nunez. Mr. Nunez added his creative edge to the project, providing custom motion graphics, as well as editing the piece, and adding distinctive sound effects. The Reward Zone videos play primarily in the check out areas, and serve to educate customers on the benefits of the Reward Zone system as well as its ease of use.

Travel Together (56 seconds, 4.2 MB)

As Middlebase Ventures prepared a new website focused on social networking and travel, Mr. Capecci was called upon to create a testimonial video to be placed on the site's homepage. This was an odd request, as the site was still in beta testing and had not yet been used by the general public. Unfettered, Mr. Capecci wrote, directed, editied and scored the video. The actors were fed prewritten lines and also allowed to improvise in order to create the authentic feel of experienced users. The clients emphasized that they wanted a high-energy presentation that would not only get people excited about the site but also explain the potential of its use. Mr. Capecci's use of pan editing, quick cutting, and double-appearance delivered all that and more.

Travel Together Classic (36 seconds, 2.8 MB)

After receiving the advert style testimonial, Travel Together requested a second video to be alternated with the first on their site. To differentiate from the other, Mr. Capecci slowed things down to create a completely dissimilar feel. Although from the same library of footage, not a single shot was repeated in this version. Mr. Capecci used longer takes, allowing the viewer to connect better with the interviewee. Also, if actors made mistakes or flubbed words, it was left in rather than being cut around as it was in first video. This created the illusion of sincerity, even though these people have never used the site before. Finally, Mr. Capecci mixed some classical music, which combined with the relaxed visuals, communicates the same message in a whole new way.

Renaissance Education (23 seconds, 2 MB)

Renaissance Education needed recorded lecture footage added to their website. Mr. Capecci was more than up to the challenge. The footage was broken into 7 lessons, edited, encoded, and integrated seemlessly into their moodle online classroom. Mr. Capecci also standardized the videos, creating an intro that plays before each clip and a distinctive watermark ensuring that all the videos had a professional, corporate feel.

Web Design

Designing and implementing an online certification system is a job too large for one man. In this case, it was too large for many men and Mr. Capecci was brought into the fold to help design an online interface and experience that was powerful, aesthetically pleasing, and easy to use at the same time. Later, Mr. Capecci helped facilitate the internationalization of this application, keeping a large database of images and phrases in thirteen different languages. Shown here is Brian Capecci's web design portfolio, containing pages from GEMS (Governance Ethics and Management System) as well as additional work done for Raytheon and Route 1 Hockey. (GEMS images are the property of LRN and may not be replicated)